Hero Electric’s Plans for E-Mobility – EV Next
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Introduction
Hero Electric is a market leader in the Indian electric two-wheeler industry with its state-of-art-manufacturing facility at Ludhiana and corporate office at Delhi. Hero Electric entered the electric two-wheeler segment after 12 years of extensive research in the EV segment with its wide range of electric two-wheelers. Hero Electric has a strong network of more than 300 exclusive sales and service outlets across the country and has more than 1 Lac customers.
Company Profile
Hero Electric has a number of first only initiatives to its credit like:
- The electric vehicles manufacturer in India to launch the unique concept of “Charging Stations” for “Anywhere, Everywhere Charging” with in-house design and development.
- With an in-house research and design center for development and invention of New Greener & Innovative Technologies, Hero Electric has introduced the first of its kind innovative technologies like the Range Extender, Personal Charger, Charging Stations, Easy Wheels etc.
- Founded and constituted the Society of Manufacturers of Electric Vehicles (SMEV), the global representative body of Indian EV Industry consisting of members from the Electric Four/ Three/ Two-Wheeler and Auto Components Industry.
Product Profile
The company has so far launched eleven e-bike models and three electric rickshaw models.
- Electric Scooters: Photon(VRLA, Li variants), HE (17, 18, 19 variants), Nyx & Nyx Li, Optima & Optima Li, Flash
- Electric Motorcycle: AE 47
- Electric Rickshaw: Raati
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| Flash | HE 18 |
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| Photon Li | HE 17 |
Some of the Hero Electric’s products displayed at the Auto Expo 2018
Future Plans
- The company will expand its capacity from 100,000 units per annum at present(2020) to 500,000 units as the demand for electric two-wheelers is expected to rise significantly in the coming years.
- It will also invest in increasing localization of components and establish an ecosystem for manufacturing its e-scooters, enthused by the push towards electric mobility by the Union government.
- The company launched 3 new electric vehicles – a motorcycle(AE 47), a high speed scooter(AE 49) and a buggy at the Auto Expo in February, 2020. Also displayed were prototypes of 4 other vehicles targeted towards the cargo delivery business purpose.
Partnerships
- In Apr 2017, the company tied up with Bosch to offer better technology and higher speed in its product lineup and to source powertrains for its range of e-scooters.
- Hero motocorp Invested $19 M in Ather Energy in July 2018.
- Hero Electric in December 2018, raised ₹160 crore from Mumbai-based Alpha Capital to build its second factory, develop new products and expand dealer network on hopes that local demand for its eco-friendly products will nearly double in the next few years.
R&D
- Hero Electric will be investing ₹700 crore in research & development (R&D), model portfolio, dealer network, localisation and state-of-the-art manufacturing unit in Ludhiana from october 2019.
- It has collaborated with the Punjab government to support and develop the electric vehicle infrastructure by attracting existing and potential players to invest in the State.
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