The CLIMAFIX Summit is India’s largest climate startup summit, organized by EAI & Energy Consortium – IIT Madras. Surraen Sundhar of Aana Crop Solutions Pvt Ltd shares his thoughts on Low Carbon Agri & Food at CLIMAFIX Summit 2022, Nov 22, 2022, at the IIT Madras Research Park, Chennai.
The session was moderated by Anjani Bansal, Global Brain (Watch their presentation – here)
Other panel participants were:
Vasudev Vangara – Viswambhara (Watch their presentation – here)
Our specialty focus areas include 
Ramesh G – Way2Grow (Watch their presentation – here)
Hemali Gala – Nomou (Watch their presentation – here)
Nagarajan S – Made from Plants (Watch their presentation – here)
Ankush J – Oatey (Watch their presentation – here)
In the heart of Chennai, amidst the bustling cityscape, a group of passionate individuals is embarked on a journey to revolutionize rice farming. Their mission is ambitious yet grounded in the fundamental goal of enhancing the livelihoods of rice farmers while addressing critical challenges in the agricultural sector.
The Genesis of Aana Crop Solutions:
Meet the brains behind Aana Crop, a visionary team deeply rooted in agricultural heritage. Led by Jayanivas, whose lineage traces back to farming families, Aana Crop is not just a business venture but a heartfelt endeavor to give back to their community.
Identifying the Problem:
The plight of rice farmers often goes unnoticed, with issues like quality seedlings and groundwater depletion silently plaguing the agricultural landscape. Recognizing these challenges as opportunities for innovation, Aana Crop set out to make a difference.
Innovative Solutions:
At the core of Aana Crop’ offerings lies their groundbreaking seedling technology. By developing a unique seedling media, they have created a product that not only improves nutrition but also boasts a longer shelf life and reduced intervention compared to traditional methods.
Business Model and Impact:
Aana Crop operates as more than just a business entity; it’s a partner to rice farmers. Their business model, which involves farmers paying a 50% advance for transplanting services, has already made significant strides in empowering farmers and enhancing agricultural productivity.
Path to Growth:
With incubation support from institutions like IIT Kanpur and Startup TN, Aana Crop has rapidly scaled its operations. Their focus on grassroots engagement through initiatives like Anna Shakti demonstrates their commitment to inclusive growth.
Market Positioning and Revenue Projections:
In a market rife with competition, Aana Crop stands out as the sole provider of seedlings, positioning itself as an indispensable partner for rice farmers. With impressive revenue projections and a proven track record, they are ready for exponential growth.
As Aana Crop continues to forge ahead on its path of innovation and impact, the story of this Chennai-based startup serves as an inspiration. By addressing the most pressing challenges in agriculture with creativity and determination, they are not just transforming rice farming but also the lives of countless farmers across the nation.
