Scaling low-carbon materials, particularly in packaging, presents a complex set of challenges that require innovative solutions and collaboration across industries. Industry experts have shared various perspectives on the obstacles and opportunities in this evolving landscape.
Narasimhan Santhanam, Director, EAI was the moderator for the panel discussion.
The panel participants were:
Our specialty focus areas include 
Dr. Sivaram Pillai – Proklean Technologies
Krithikha Muthukrishnan – Green Sketch Consultants
Mitanshu Choudary – ECOPAK
Sunder Balakrishnan – Natur Tec
Here are the highlights and takeaways.
Understanding the Complexity of Replacing Plastics:
- Experts highlighted the multifaceted nature of plastics, emphasizing their unique properties that make them difficult to replace entirely.
- While there’s a growing demand for alternatives, such as bioplastics, the transition is hindered by factors like performance limitations and cost considerations.
Importance of Legislation and Standards:
- Legislative frameworks play a crucial role in driving the adoption of low-carbon materials. However, the effectiveness of regulations hinges on enforcement and industry compliance.
- Standardization and certification processes are essential for building trust among consumers and businesses, ensuring the credibility and quality of sustainable products.
The Role of Awareness and Glamorization:
- Creating awareness about the environmental impact of packaging materials is key to influencing consumer behavior and fostering demand for sustainable alternatives.
- Glamorizing eco-friendly products, akin to the success of low-VOC paints, can make sustainability more appealing and socially desirable, driving adoption in the mainstream market.
Challenges in Marketing Sustainable Products:
- Marketing sustainable packaging solutions poses unique challenges, as consumers may not always recognize the value proposition or differentiate between various materials.
- Balancing the economic viability of low-carbon materials with their environmental benefits remains a critical challenge for businesses seeking to market these products effectively.
Overcoming Obstacles through Value Proposition:
- Offering competitive value to consumers is paramount for the widespread adoption of low-carbon materials. Consumers must perceive tangible benefits that justify any potential price premiums.
- Long-term sustainability initiatives require businesses to prioritize value creation while navigating the complexities of supply chains, production processes, and consumer preferences.
Conclusion:
The discussion among industry experts underscored the nuanced nature of scaling low-carbon materials in packaging and highlighted the need for a multifaceted approach to address the challenges effectively. By leveraging legislative support, raising awareness, and delivering compelling value propositions, businesses can drive the transition toward a more sustainable future. As the conversation continues, collaboration and innovation will be instrumental in overcoming obstacles and accelerating progress towards a circular economy.
