The Value Proposition

EAI’s consulting team can assist your firm in benefitting from the fast growing green hydrogen market in India through a comprehensive understanding of the sector on the following dimensions:

Market characteristics of demand & supply
Government policies & related drivers
Economics & costs of green hydrogen
Identification of key stakeholders for partnerships, research or market development

Who Can Benefit from Green Hydrogen Strategic Consulting?

Green Hydrogen Producers & Supply Chain. - Firms keen to invest in one or more components of the green hydrogen production & distribution value chain - solar power plant developers, electrolyzer makers, logistics providers for green hydrogen

Green End Users - Firms interested in using green hydrogen for their business - these include companies that are keen to reduce the carbon footprint and emissions of their operations / manufacturing

Automotive firms - Firms in the automotive sector keen on exploring hydrogen-based mobility - this set includes both OEMs keen on making green hydrogen vehicles as well as logistics firms running automotive fleets keen to explore use of hydrogen based vehicles

Related Consulting Domains

Scope of Assistance

EAI’s consulting team can assist you in the following for the fast growing Green Hydrogen market in India:

Obtaining exceptional clarity on critical business dimensions for green hydrogen opportunity pan-India or in specific regions / states.

Clarity on the end use/applications of green hydrogen

Identify & engage with relevant tech & value chain partners

Understand government policies & roadmaps

Identify & engage with execution enablers - specifically, green finance entities and EPCs among others

Our scope of assistance can encompass the following three components:

Understand the overall ecosystem & market - Getting to know the real state of affairs in the ecosystem

Facilitate partnerships - Actively seek partnerships who can significantly complement the client’s strengths

Accelerate pilot deployment - Lay the foundation for pilot deployment which could happen post this assignment

Ecosystem Understanding

Objective of this component: Assess the real state of readiness of the ecosystem

Before any significant investments of time, efforts & money are made, it will be valuable for the client to have clarity on the real state of affairs of the green hydrogen ecosystem on the dimensions listed in this section.

Industrial power & heating systems, and
Heavy transport vehicles - predominantly buses, trucks & mining/construction vehicles

Cost comparison with current solutions (diesel genset, boilers etc.) - the comparison will use a levelized cost of energy or product lifecycle costs as the metric for comparison.
Comparison with emerging alternatives - cost and economics comparison with Batteries (both conventional & emerging), Solar + storage, Biodiesel & BioCNG (also called renewable natural gas)

Production - review the production value chain comprehensively, from renewable energy generation to delivering the hydrogen from the electrolyzer
Storage - all components and sub-components of green hydrogen storage (including materials used, types of storage facilities) will be reviewed
Transportation - in addition to a review of the current status and key stakeholders, significant emphasis will be on identifying partners for the client in this component of the assignment

End users
- Industrial - Small businesses, medium businesses, large firms - selection of stakeholders for interactions will be based on interactions with the client
- Transport - Electric bus makers, Truck makers, state government bureaucrats working in the transport sector, city admin bureaucrats/officials, Off-road vehicle OEMs especially for construction & mining sectors.
Green hydrogen producer ecosystem
- Electrolyzer technology vendors
- Green hydrogen suppliers
Logistics providers
- Road & rail transport providers
- Last mile transport providers
- Storage technology providers
- Storage service providers
End use equipment providers - while this might involve many equipments, we foresee significant work around the use of hydrogen in
- For heating - boilers, furnaces, ovens, hot air generators
- For power generation - boilers & turbines, fuel cells, hydrogen-based power generators (equivalent of diesel gensets)
- Can add additional equipments based on client suggestions
Government (central and more important, state government)
Financial sector
- Banks & FIs
- Multilateral financing agencies
- Venture capital & private equity firms
R&D/academia
- Top tier universities & academic units engaged in green hydrogen research
- Other universities & colleges based on a secondary research of efforts undertaken in these
- Select research organizations - CSIR (council of scientific & industrial research, central government) & state government research organizations
- Private research organizations
Startups - interact with present along the entire value of the green hydrogen ecosystem, from electrolyzer makers to end user equipment makers
Other stakeholder segments based on client suggestions

Current structure of incentives & regulations - both states and central government policies & incentives
Emerging & expected regulations & initiatives - both states & central.
An understanding of sustainable/green bonds and loans and other related financial instruments currently available in Indian market

Actively Facilitate Partnerships

Objective of this component: Provide access to the client to highly qualified partner prospects

As partnerships along the entire value chain of green hydrogen are the key for success, specific efforts will be directed towards identifying and interacting with prospective partners. Such identification and interactions will most times run in parallel with the Ecosystem Understanding section, and some of the interactions thus have the potential to both provide market intelligence as well lead to prospective partnerships.

A good portion of this component will be executed while completing the earlier component, viz., Ecosystem Understanding

Portions of the value chain for which partner identification will be explored

Electrolyzers
Hydrogen production
Conversion of hydrogen to ammonia
Ammonia storage
Ammonia transport
Green hydrogen end use equipment & technology solutions
Green energy financing support

Types of efforts that will be undertaken to facilitate partnerships

Secondary research to extensively research the entire ecosystem and value chain for prospective partners
Additional research to provide detailed profiles of specific stakeholders who have the potential to become prospective partners
Engaging the the client during relevant interactions with the above stakeholders (without creating dependencies and delays)

Consulting assistance we have provided in green hydrogen

Accelerate Pilot Deployment

Objective of this component: Provide a kick start to piloting efforts where relevant

In some cases, clients could require our assistance in identifying pilot customers.

For such clients, we can explore the following for specific stakeholder segments:

End users

During select end use prospect interactions, emphasise the client’s interest in undertaking a pilot study in order to identify those prospects that the client can start focussing on right at this stage. For prospects that show an interest in exploring a pilot, we will ensure that we have much deeper interactions right in this stage.

Other core stakeholders

From among the many stakeholders identified across the value chain (electrolyzer & green hydrogen producers, logistics providers etc.), identify those who can be pilot support stakeholders based on specific criteria, so that the client can start exploratory discussions with them right away

Support providers

Identify key contacts within support provider groups such as multilateral financial agencies, government agencies (especially central govt agencies as they are more likely to have well defined support instruments at this early stage) that could be interested in financial and related support for the pilot deployment. Depending on the nature and profiles of the contacts identified, the client can decide whether to initiate discussions for the pilot immediately or do it post this assignment when there is higher clarity about the overall ecosystem.

Specific Categories of Assistance

1. Market intelligence

inputs on end user market intelligence and business cases

2. Supply chain intelligence

current sources of green hydrogen and supply chain stakeholder intelligence

3. Economic intelligence

detailed and validates inputs on costs (capex, opex), economic feasibility studies for green hydrogen investments…

4. Policy intelligence

policy inputs for both central and state governments

5. Partner identification

partners for technology, offtake, investments, logistics & more

6. Innovation trends

latest trends along the entire green hydrogen value chain

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