Lego CEO Niels B. Christiansen Commits to Premium Prices for Renewable Plastics to Meet Sustainability Goals
Consumer Durables | Bio-based Materials | Innovation and Startups
- Lego A/S is actively engaging with renewable plastic producers to increase production capacity to meet its sustainability targets.
- The CEO of Lego, Niels B. Christiansen, has stated that the company is purchasing renewable resin at a premium, with costs up to 70% higher, to ensure adequate supply.
- By 2032, Lego aims to use sustainable materials in all its products and achieve net carbon neutrality by 2050.
- Lego faced challenges with a potential sustainable material from recycled plastic bottles, leading to adjustments in strategy towards certified renewable and recycled plastics.
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