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Levi's CEO Advocates for Reduced Washing to Combat Water Waste

Textiles & Apparel | Low Carbon Textiles & Fashion | Key Decarbonization Strategies

Levi's CEO Charles V. Bergh encourages washing jeans less frequently to save water and reduce carbon emissions. Highlighting the environmental impact of denim production, Bergh underscores the importance of corporate and consumer responsibility in addressing climate change. By implementing water-saving processes and advocating for sustainable practices, Levi's aims to inspire broader industry and consumer action.

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