Sky CEO Highlights Role of TV in Driving Climate Action at COP26

Sky CEO Dana Strong, alongside the Behavioural Insights Team (BIT), emphasizes the crucial role of television in fostering climate-conscious behaviors. The report, launched at COP26, reveals that 70% of Europeans are willing to change their lifestyle for the climate, but many lack clear guidance. The study provides ten behavioral science principles for broadcasters to effectively inspire green actions, underscoring the need for relatable and informative content.