Greenhushing - Why some companies quietly hide their climate pledges

As political pressures escalate, companies like BlackRock and Vanguard are increasingly practicing "greenhushing," a term describing the silent retraction of public climate commitments to avoid backlash from both conservative and liberal groups. This trend is highlighted by instances such as BlackRock's removal of commitments from its sustainable investing webpage and Vanguard's scrubbing of references to its climate initiatives. This strategic silence comes amid a broader debate over ESG policies, illustrating a shift from the previously common practice of "greenwashing," where firms exaggerated their environmental efforts.