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Beer Crisis Looms - Climate Change Threatens European Barley, Warns Asahi CEO

Food & Beverages | Agro Waste Management | Big Industry Trends

The CEO of Asahi, Atsushi Katsuki, expressed concerns that climate change could severely impact barley supplies in Europe, vital for beer production. Under severe warming scenarios, significant reductions in barley yields could challenge the brewing industry. Asahi and other major brewers are exploring resilient crop alternatives and advanced technologies to mitigate these effects.

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