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Jesper Brodin on Ikea Journey Towards Sustainability 0 Embracing AI, Ending the Catalogue, and Redefining 'Disposable' Furniture

Retail | Bio-based Materials | Business Model

In a recent interview with TIME, Jesper Brodin, CEO of Ingka Group which runs Ikea, discussed Ikea's evolution towards sustainability amidst the challenges of economic instability and supply chain disruptions. Brodin shared insights on Ikea's move away from disposable furniture towards more sustainable practices, including their innovative approaches to furniture design and recycling initiatives like their mattress recycling project.

Decarb Avenues

  • Bio-based Materials
  • Corporate Carbon Management
  • Product Use Efficiency

Drivers

  • Business Model
  • Leadership Moves
  • Innovation and Startups

Stakeholders

  • Corporate Leaders