Unilever CEO Signals Radical Shift in Sustainability Strategy

Unilever's new CEO, Hein Schumacher, is steering the company towards a revamped sustainability strategy, deviating from its previous "aspirational" climate commitments. Schumacher aims to integrate sustainability into the evaluation process for brand managers, emphasizing short-term impact over long-term goals. This shift marks a departure from Unilever's traditional sustainability approach, aiming for more focused efforts across key pillars: climate, nature, plastics, and livelihoods. While some analysts remain skeptical, others view this move as a necessary adjustment to drive both environmental responsibility and market growth.