Superfan and the Evolving Indian Fan Industry Amid Climate Change

In a detailed conversation with ETDigital, Mayur Sundararajan, CEO of Superfan at Versa Drives Private Limited, explores the rapid evolution of the fan industry in India, particularly highlighting the shift towards Brush-less Direct Current (BLDC) technology. Amidst the growing demands for energy efficiency due to climate change, the industry sees a significant shift from traditional AC motor fans to energy-saving BLDC motor fans. Sundararajan discusses market dynamics, innovation trends, and the strategic approaches Superfan has adopted to navigate this competitive landscape.