Blue Tribe FoodsIn India, over 60% of the people are non-vegetarian. In some states, over 95% of the population are non vegetarian!
At the same time, the climate science against animal-based meat consumption is real.
Something needs to be done, right?
The good news for meat lovers is that they can NOW have the cake and eat it too - that is, they can have the joy of tasting “meat” without having to grow cattle and without the concomitant emissions. One alternative is plant-based meat, an industry that seems to have evolved fairly fast both worldwide and in India.
It is early days yet to assume that plant-based meat is the perfect solution to low carbon meat, but it certainly appears like a great approach for a start.
A number of Indian startups have entered the plant-based meat segment, with at least a couple of them having celebrity founders or investors.
Blue Tribe Foods is one of the more prominent plant-based meat startups in India, and it could not have asked for a more high-profile set of investors - Virat Kohli & Anushka Sharma.
Team EAI wishes Blue Tribe the very best!
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