India Renewable Energy - Market Entry Strategy, consulting

Indian Renewable Energy Industry is Exploding. Is Your Company Here Yet?

The fast growing renewable energy sector in India presents lucrative business opportunities for foreign, international companies to enter the Indian renewable energy market. However, the complexity and the dynamic nature of the Indian market can pose a challenge for developing a successful entry strategy.

In order to tap the vast business potential in the Indian renewable energy industry, your business needs expert information, intelligence and assistance.

EAI has an in-depth understanding of the Indian renewable energy industry. This makes us the perfect partner for those keen on developing a tailor-made strategy to make an entry into this market.

To know more on how EAI can strategise your company’s Indian solar market entry, send an email to – consult@eai.in or Call Narsi 7358263274

Prominent global companies have already started exploring the Indian renewable energy market, either directly or through joint ventures. Prominent among them are:

Abengoa	eSolar	GE
Sharp	Siemens	SunTechnics (Conergy Group)
Vestas	IBC Solar	Fidelis Energy
Gamesa	BP	Applied Materials
3TIER	Enercon	Du Pont

Get to Know More

Download Our E-mobility Strategy Consulting Brochure

Highlights in the Indian Renewable Energy Market

A number of facts and factors make the Indian renewable energy market exciting for entrepreneurs and investors. Here are some highlights:

India is the most developed renewable energy market in South Asia, with an annual revenue of about $185 billion.
India is the third most attractive country to invest in renewable energy, according to Ernst & Young.
The expansion of the overall energy demand-supply gap due to the increase in the population’s standard of living. The demand-supply gap in power is currently at 10.3% and is one of the key drivers of renewable energy
The utilization of renewable energy sources is still relatively low in India, thus presenting excellent business potential.
The Indian Government expects the renewable energy sector to grow to $19 billion from 2008 to 2012, with renewables making up 20% of the 70,000 MW of total additional energy planned from 2008-2012.
India has been attracting over $3 billion every year in renewable sector
India is emerging as one of the largest potential sources of Certified Emission Reduction (CER) and Renewable Energy Certificates (REC).

Government incentives for renewable energy

In the early 1980s, the Indian government established the Ministry of New and Renewable Energy (MNRE) to encourage diversification of the country’s energy supply and satisfy the increasing energy demand of a rapidly growing economy. The MNRE issued guidelines to all state governments to create an attractive environment for the export, purchase, wheeling and banking of electricity generated by renewable power projects.

In March 2007 the Indian Government announced a semiconductor policy under its Special Incentive Package Scheme (SIPS). According to this policy, the government or its agencies will provide 20 percent of the capital expenditure during the first 10 years for semiconductor industries, including manufacturing activities related to solar PV technology located in Special Economic Zones (SEZ), and 25 percent for industries not located in an SEZ.

Some of the other key incentives provided by the government of India for the renewable energy industry are:

Feed-in-tariffs
Up to 80 percent accelerated depreciation for renewable energy investments
Relief in customs duty, excise duty and sales tax
Exemption from Central Sales Tax, and customs duty concessions on the import of material, components and equipment used in renewable energy projects Soft loans
Government policies covering wheeling, banking, buy-back, and third-party sale of power
Soft loans
Generation-based incentives for solar and wind power projects

Foreign Direct Investment in Renewable Energy Sector

"There are no limits to FDI in the RE sector. Foreign companies can hold 100% ownership."

The government allows 100% foreign direct investment (FDI) in the renewable energy sector and has put in place conducive policies to attract foreign companies in the sector. With all the above attractive characteristics and potential, India presents a significant market opportunity for renewable energy firms worldwide.

However, these firms will need external guidance and assistance on several strategic and operational aspects before they are in a position to effectively tap this opportunity.

What we do

Our Customers & Clients

EAI's consulting team has been assisting several organizations in a variety of areas of renewable energy.

TEAM

The EAI team has undertaken a number of research and consulting assignments spanning the entire spectrum of renewable energy sources.

See the profiles of our consulting team here http://www.eai.in/ref/team/team.html

Contact Us

Email: consult@eai.in

Address:

EAI - Energy Alternatives India
C/O Clixoo Solutions Private Limited
A5C, Anugraha Apartments
No 41, Nungambakkam High Road
Nungambakkam
Chennai-600034,
Tamilnadu, India.

What is Needed to Exploit This Tremendous Opportunity?

In order for these opportunities to be effectively tapped, your company will need to come up with effective strategies and implementation plans. For these strategies and plans, your business needs to obtain a better idea of the following:

A clear understanding of the Indian renewable energy market structure and its dynamics - number of suppliers/competitors, government policies and incentives, key bottlenecks and barriers etc.
Insights into the existing sales channels for the incumbent players in the market.
Understanding the key levers for sales and marketing success in the industry
Estimates of the possible sales targets by a new entrant that can be achieved in the next few years for the industry segment
Estimates of investments required for a defined scope of operations.
Government policies in the context Indian market entry by foreign firms
A step-by-step roadmap of how to start off operations

EAI Can Help You Get There

EAI can help your company make a successful Indian market entry by offering the following:

EAI Consulting Framework

Business Intelligence

Present conditions and future prospects of the renewable energy industry
Insights and data on competition in specific segments
Current distribution systems and sales channels
Insights on key market drivers
Competitor intelligence
Government incentives and policies
Legal policies guiding entry of companies into the Indian renewable energy market

Marketing and Sales Strategy

Sales channel development strategy
Exploring partnership opportunities and possibilities with existing channels
Options available for market entry

Action-oriented Assistance

Assisting your company in setting up operations in India
Acquainting with the legal and procedural aspects guiding entry of companies into the Indian renewable energy market
Coordinating interactions with local business contacts along the business value chain
Assisting your company in planning and executing an implementation strategy
Providing assistance for presentations to governments and external funding agencies

Focus Segments in Renewable Energy for EAI

The EAI team has the expertise to develop the entry strategy for a range of renewable energy sources. Our focus however is on the following:

Solar Energy

Solar PV
Solar Thermal / CSP

Wind Energy
Bioenergy

Biomass Power
Biodiesel (2nd and 3rd generation)
Ethanol (2nd and 3rd generation)

Waste to Energy
Small Hydro Power

Our understanding of these five segments combined with the extensive business contacts we have along the entire value chain for each of the five segments, enables us to provide unique and significant value to those keen on entering the Indian market for renewable energy.

Why EAI for Market Entry Assistance

EAI is the ideal partner for offering market entry assistance as we have comprehensive understanding and in-depth insights on the following:

Status and growth of the renewable energy ecosystem in India
The key market segments within the renewable energy sector that is poised to grow in near future in India.
Government policies, and regulations for Foreign Direct Investments, Joint Ventures, Acquisitions, Franchising & Licensing, Direct Ownership etc.,
Exhaustive information about major Indian companies in the various renewable energy sectors in India
Information about foreign companies who have already initiated their activities in the various renewable energy sectors
Case study analysis of existing JV’s, FDI’s and acquisitions in various renewable energy sectors in India, and upcoming foreign investments
Various options and strategies for entering the Indian renewable energy industry
Key pre-requirements for entering the Indian renewable energy industry
Financing options and investment trends

Key questions / doubts for which we would be able to provide you a clear solutions

Is this the best time to enter the Indian renewable energy sector?
What makes Indian renewable energy sector so attractive?
What is the time required for “concept to commissioning” - from the date of commencing the project, before the plant can go 'live' and revenues starts flowing?
What are the legal steps involved for setting up of power projects in India?
What are the legal steps involved in acquisition of an Indian company?
What are the important government regulations I should be aware of, before setting up renewable energy projects in India?
What incentives are available from the central government for foreign companies entering the Indian renewable energy sector?
Are there any financial incentives (such as tax benefits or subsidies) if I form JV with Indian companies rather than opting for FDI?
Who are the potential Indian companies with whom JV can be formed?
What are the next steps I should take if I’m interested in exploring further?

EAI Consulting Team

The Research & Consulting Team at Energy Alternatives India comprises professionals from reputed universities such as the IITs and IIMs who have considerable experience in and acquaintance with the Indian renewable energy sector.

The EAI team has undertaken a number of research and consulting assignments spanning the entire spectrum of renewable energy sources.See the profiles of our consulting team here http://www.eai.in/ref/team/team.html

The EAI Expertise

The EAI team has a dedicated focus on the Indian alternative and renewable energy industry. This focus, combined with its experienced team of professionals makes EAI an ideal partner to help your company in benefiting from the opportunities in this industry.

Expertise : Our teams expertise in management, industry and scientific aspects of the Indian energy industry will be indispensable for the success of your venture.
Understanding : Our team has in-depth understanding of the global trends of the Indian alternative energy and renewable energy industry.
Updated : Our team is continuously updated with information on latest investments and business activities in India for all alternative energy domains.
Contacts : The EAI team has extensive business contacts across India in all major alternative and renewable energy segments solar, wind and biomass energy

About Us

Our specialized consulting division provides assistance in market research & business intelligence, market potential analysis, strategy consulting, technology vendor/supplier finder, technology & business due diligence, M&A assistance and more for the complete clean energy, environment and sustainability value chain.

We have assisted a range of stakeholders, small businesses/SMEs, startups, large corporations, state and central government, venture capital companies, private equity firms, investment banks, NGOs and more. Send a note to consult@eai.in if you wish to take our consulting help.

Our specialized consulting has benefitted clients all across India and select countries outside:

We has provided consulting & industry research assistance across India, having clients who have benefitted from our consulting or research from the following cities:

Countries worldwide where we have assisted clients through research reports or consulting

Specific Domains We Operate in

Solar Energy

Solar PV- Rooftop Solar | Residential Rooftop Solar | Commercial & Industrial Rooftop Solar | Ground Mounted Solar Farms | Solar Farm Operations & Maintenance | Solar Farm Monitoring & Control | Solar Power Integration with Grid | Offgrid Solar | Solar Water Pumps | Solar Street Lights | Off-grid Solar Homes ||| Solar PV Components - Solar Trackers | Single Axis Solar Trackers | Dual Axis Solar Trackers | Solar Inverters | Solar Power Plant Central Inverter | Solar Power Plant String Inverter | Solar Power Plant Micro-Inverter | Solar PV Mounting Structures | Solar Power Plant Monitoring & Control Systems | Solar PV Wafers | Solar PV Cells | Monocrystalline Solar Cells | Polycrystalline Solar Cells | Thin Film Solar Cells | Bifacial Solar Cells | Solar Modules/Panels | Solar Panel Backsheets | Solar Panel Aluminium Frames | Solar Panel Encapsulants | Building Integrated Solar PV | Solar PV Storage | Concentrating Solar PV |

Bio-Energy

Bio-energy for Heating - Combustion-based Biomass Heating | Gasification-based Biomass Heating | Anaerobic Digestion based Biomass Heating

Other Bio-energy - Biogas | Syngas

Energy Storage

Electrical Storage - Capacitors | Superconducting Magnetic Energy Storage | Chemical Storage | Hydrogen Storage | Fuel Cells

Mechanical Storage - Pumped Hydro Energy Storage | Flywheel Energy Storage | Compressed Air Energy Storage

Sustainable Transportation

Sustainable Transport Fuels - Biodiesel | Ethanol | Bio-CNG | Other Biomass-based Liquid Fuels | Hydrogenated Vegetable Oil - HVO