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Havells has rolled out a series of campaigns for its ‘energy-saving’ products such as MCBs, fans and CFL bulbs. Titled “Bulb waste karta hai”, the Lowe-created campaign aims to differentiate Havells CFL bulbs from other CFLs in the market.
Built around the concept that bulbs are associated with wastage of energy, the campaign brands regular bulbs as “something uncool.”
The film has been directed by Gauri S and produced by Red Ice Productions.
Narsi, a Director at EAI, Co-founded one of India's first climate tech consulting firm in 2008.
Since then, he has assisted over 250 Indian and International firms, across many climate tech domain Solar, Bio-energy, Green hydrogen, E-Mobility, Green Chemicals.
Narsi works closely with senior and top management corporates and helps then devise strategy and go-to-market plans to benefit from the fast growing Indian Climate tech market.
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