Ather Energy’s Plans for E-Mobility – EV Next
This pos
t is a part of EV Next’s EV Perspectives.
Our specialty focus areas include 
EV Next, a division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.
Get to know about 1000+ EV innovations from EVI2: EV Innovation Intelligence from EVNext
Introduction
Ather developed India’s first premium electric scooter which included advanced telemetry and high performance technology powered by Li-ion batteries.
Company Profile
Started by IIT-Madras Alumni, Ather energy raised a total of 91M USD in four rounds of investments. The major investors include Tiger Global company, Hero Motocorp along with Flipkart founders Sachin Bansal and Binny Bansal.
Product Profile
- Ather 450 and 450X premium scooters.
- Ather Space, is an experience centre where the scooter can be taken for a test ride, understood in detail etc.
- Ather Grid is a network of indigeneous fast charging stations. Currently, there are 30 charging stations in Bangalore and 10 in Chennai which offer fast charging upto 80% at 1.5km/min. They are located in crucial public areas.
Future Plans
- Ather has so far launched Ather 450, Grid, and Space and has already entered a rapid expansion phase.
- Ather Energy will be introducing both its products 450 and 450X, along with setting-up its public charging infrastructure, Ather Grid, across consumer-friendly locations such as cafes, malls, tech-parks, gyms, etc.
- To encourage adoption of EVs in the city, Ather Energy has planned free charging at Ather Points for all electric vehicles for the first 6 months.
- After witnessing tremendous success in Bengaluru with stocks of Ather 450 being sold out till September 2019 in Bengaluru alone, the company has opened its early access privileges to Chennaites and the rest of India as it ramps up.
Partnerships
- The company formed a partnership with Godrej Nature’s basket for setting-up its charging stations at 35 odd locations across the country.
R&D
Ather Energy has signed a memorandum of understanding with the government of the Indian state of Tamil Nadu to open a new production facility for lithium-ion batteries and electric vehicles in November 2019.
Read EV Next posts on the India electric vehicle strategy for these companies: ABB | ACME | Altigreen Propulsion | Amara Raja | Ashok Leyland | Audi | Bajaj | BASF | Bharat Forge | Black & Veatch | BMW | Bosch | Continental AG | Denso | Exide | Exicom | Ford | Fortum | General Motors | Great Wall Motors| Greaves | Hella | Hero Electric | Honda | Hyundai | JBM | Kia | Kinetic Green | LG | Mahindra Electric | MG Motors | Nissan | Ola | Olectra | Panasonic | Piaggio | Porsche | Renault | Samsung SDI | Schneider Electric | Sun Mobility | Tata Autocomp | Tata Motors | Tata Power | Toyota | TVS Motors | Uber | UL | Volvo |
Know more on how EV Next can assist your business in your strategy for the e-mobility and electric vehicles sectors, Here
Wish to know everything about India’s EV market from one place? Check out the India EV Expert Guide, an 800 page comprehensive guide to the Indian EV market. Here
Get to know about 1000+ EV innovations from EVI2: EV Innovation Intelligence from EVNext
