Porsche’s Plans for E-Mobility – EV Next
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Introduction
The Porsche Taycan is the company’s first all electric vehicle and was first unveiled as a concept car named Mission E at the 2015 Frankfurt Motor Show and then in production form at the 2019 Frankfurt Motor Show.
Company Profile
Porsche India is a division of ŠKODA AUTO Volkswagen India Private Limited, with its headquarters in Mumbai. They are the sole importers for Porsche’s range of sport luxury cars – including the iconic 911, Boxster, Cayman, Macan, Cayenne and Panamera – all of which showcase exemplary driving characteristics, thoroughbred performance, engineering excellence, attention to detail and exquisite craftsmanship. They are also the exclusive importer for Porsche’s range of parts and accessories in India and have the responsibility to set up and maintain dealerships and offer sales and after sales for our entire range of cars in India.
Product Profile
- Taycan is the first fully electric vehicle from the German supercar maker.
Future Plans
- In India Taycan will be launched in July 2020 for $370,00(2.61 Cr).
- Although, Porsche’s Taycan is estimated to cost around $100,000 (INR 70 Lakh) for the base price and $150,900 (INR 1.06 Cr) outside India, but the local car duties make imported luxury cars about 2.5 times more expensive than their cost in Europe.
- Porsche is looking to target ultra-rich Indians, who have the capability to buy it.
Partnerships
- Ionity is the public charging infrastructure providing partner for Porsche. The company is a JV of major automobile manufacturers such as BMW, Daimler, Ford and Porsche. With Porsche launching in India, Ionity also has a huge possibility to introduce its charging infrastructure in India.
Global Work
- Porsche opened Europe’s most powerful rapid-charging park in Leipzig. Porsche Leipzig is expanding the charging infrastructure for electric vehicles in central Germany with a new charging park called Porsche Turbo Charging in February 2020.
- Porsche AG increased its stake in Croatian electric vehicle components and hypercar company Rimac Automobili to a total of around 15% in September 2019.
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